Price increases of epic proportions caused many UK small businesses to consider closing down, and forced residential consumers into fuel poverty. The information that there is a new kid on the block willing to take on the big six providers should be welcome news for all. First Utility, an independent gas and electricity supplier, has a new chief executive, Ian McCaig who positively relishes the opportunity to change UK energy buying habits.
First Utility want the customer to be more informed about their energy usage by providing detailed information which will give the consumer various options for reducing their gas and electricity consumption. Every customer will have a smart meter fitted, together with itemised bills. News about upcoming weather conditions will allow the customer to adjust the temperature on their heating, and up to date information regarding energy prices will be available.
First Utility has collaborated with Opower, which is a US energy management software company. This is commencing in June 2012 and will allow First Utility the flexibility to provide energy saving data to consumers. Opower will enable First Utility the choice to text or email customers with information about situations directly relating to the customer’s energy usage and give them the opportunity to alter their demand for energy. This messaging service should be available from June and Mr McCaig explained the benefits for consumers.
“You or I could be sitting at our desk and we could get a prompt that that the temperature is going to go up by five degrees in the next 24 hours and if you would like to save £20 in the next two days, select profile three and we will adjust your hot water, heating and lighting, based on what the environment is going to be. This is an example of an empowered consumer” said Mr McCaig.
Changing the way in which a consumer uses their energy will benefit both retail prices and the wholesale market. Mr McCaig also feels that with careful management at wholesale power markets there may be the opportunity to lessen the likelihood of short-term price instability. This should lead to more competitive pricing for both retail and wholesale markets.
First Utility was founded in 2008 and currently has around 80,000 customers. They have had their problems including an investigation launched by Ofgem, the UK energy regulator, about the way the company dealt with customers. Ofgem issued deadlines to First Utility during which time they had to improve their service otherwise they would face penalties. The issues Ofgem raised have been rectified. First Utility realise that as a relatively new company they need to continue to ensure that the basics are correct.
This is a UK energy supplier which is proud to be different in how they look after their customers. Mr McCaig sums it up “we say this is about information, tools and control – a different relationship with energy rather than just providing it and billing it. If customers can see that what you are doing really benefits them, then you’ll be really successful.”
It will be interesting to note whether the big six energy suppliers will decide to introduce some system of messaging their business customers with information. Perhaps we’ll need to wait and see!

