Whilst the big six energy providers have had their own well publicised price increases this year which has culminated in Ofgem, the regulator, seeking answers through their own investigations, other High Street names have entered the energy market looking to provide a better price structure and service than the larger suppliers.
Co-operative Energy entered the market in May 2011 promising that they would have a single tariff to keep it simple and fair for consumers. They also said that customers have previously been confused by complicated tariffs, changing prices and by unfair contracts. Co-operative Energy also said that their customers, who would be the owners of the business, would receive a twice yearly profit-sharing deal.
This was only a few short months ago. However, this early optimism by Co-op Energy has evaporated completely with an announcement that they need to increase their prices – electricity has an eleven per cent hike, whilst gas prices are going to be increased by a huge eighteen per cent.
These increases, which will affect 14,000 consumers, come into effect on 3rd November 2011. The reason given by the energy provider is related to price increases in the wholesale energy markets. Co-op Energy has apologised to its customers saying that they have delayed increasing prices for as long as possible, but they have problems which are similar to the rest of the industry. They continued to explain that the wholesale energy prices which rise during winter months, distribution charges and increasing government levies which fund renewable energy policies are all contributory factors towards the increased charges.
This doesn’t help the customers who will have signed up with Co-op Energy because they felt that the Co-operative brand is a well-known High Street name which they could trust. The effect of these increases will put additional consumers into fuel poverty. The current number of households in this situation has been estimated at about seven million throughout the UK.
Chris Huhne, the Coalition Government’s Energy Minister, has already stated that the regulator, Ofgem will have additional powers to enforce the big six energy providers to treat customers fairly. Will this be extended to include all new companies entering this market?
It is great that other big well respected companies want to provide competition in the energy market, leading to a better deal for consumers. The problem arises when, after a very short period, claims made by the new providers, turn out to be little more than window dressing in order to encourage new customers. Whilst accepting that this enthusiasm is good, it obviously needs solid strategies in order to be able to back up their claims, and to ensure that these don’t collapse within a short period of time. If this isn’t resolved from the beginning, consumers will surely feel that they are jumping from the frying pan into the fire. In that position, where confidence in the economy as a whole is low, this won’t improve the situation.